Bo Bernhard

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Vice President of Economic Development

Professor, Sociology and Hospitality

Special Advisor, International Gaming Institute

Expertise: Gaming, Tourism, Problem Gambling, Sports Wagering

Biography

Bo Bernhard's research and teaching work focuses on the impacts of gaming and tourism industries on communities around the world. His grant-funded studies have supported more than a dozen student researchers who share his interest in examining the sociological laboratory of Las Vegas. He is currently exploring the long-term health of problem gamblers and Nevada’s regulated sports betting industry within the context of professional sports in Las Vegas. In addition, he has studied the health contours of multiethnic and multiracial individuals in the United States.

He began his research career at Harvard University, with an undergraduate thesis on the community impacts of the gaming and tourism industries in Nevada. He then came to UNLV to earn his Ph.D. and soon extended his analysis to global perspectives.

In 2010, he was named executive editor of the UNLV Gaming Research Journal and a Lincy Fellow at UNLV’s Brookings Mountain West. Bernhard spent more than a decade as executive director of UNLV's International Gaming Institute (IGI) before transitioning in 2023 to serve full-time as UNLV vice president of economic development. He maintains his affiliation with IGI as special advisor.

His work on gambling, society, and Las Vegas has been prominently featured on CNN, The Discovery Channel, the BBC, and The History Channel.

Education

Ph.D., University of Nevada, Las Vegas
B.A., Sociology, Harvard University
B.S., Psychology, Harvard University

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economy, gaming & gambling, hospitality & tourism, Las Vegas, Nevada, social issues

Bo Bernhard In The News

Large companies sought for UNLV’s growing southwest valley tech park

UNLV is looking to cash in on the positive momentum of development in the southwest Las Vegas Valley to lure high-profile companies to its tech park in the area.

From Drag Shows and Cannabis Back to Gambling and Divorce, Las Vegas Remains the Place to Indulge in ‘Banned’ Experiences

Fifth-generation Nevadan Bo Bernhard is vice president of economic development and a professor at UNLV and served as the inaugural research director at the UNLV International Gaming Institute. His great great grandfather was a card dealer in Dust Bowl-era Texas and Oklahoma who got tired of ending up on the wrong side of the law while working and moved to Las Vegas. His own family’s story, Bernhard says, is an example of how gambling and tourism have resulted in many different people deciding to live and work in Las Vegas, and these days, “the stuff attracting people is more mainstream. The NFL is something that’s beloved, and you can find it in 32 locales across the United States.”

The NFL long had shunned Las Vegas. Now the city will host the league’s biggest game

A meeting scheduled in the 1980s between the NFL and sportsbook directors sparked hope in Las Vegas that their relationship would soon take a much more positive turn after decades during which the league kept the city at arm’s length.

Indy Gaming: Vegas set to prosper in ‘fun economy,’ UNLV experts say